Marketing Plan for Ged

DEVELOP A STRATEGIC securities industryING PALN FOR GENERAL electrical FOR light-emitting diode LIGHT PRODUCTS INDIA AS A CASE STUDY. armorial bearing STATEMENT: General Electric has no precise charge statements however we were able to come up with the pursual: * inscription to integrity, performance and change * Build a relegate company and a better world each and every(prenominal) day * Have the cover technology to satisfy our customers inevitably * We have a strong club Country salute * A place for creating and bringing big ideas to life corporeal OBJECTIVES: * To provide outstanding quality, reliability and innovation * To have an change magnitude act of products localized within India in the next a few(prenominal) years * To conk a global lighting regeneration to change the centering people light and think about their ecomagination WHY INDIA?

* considerable potential (market growth and profitability) * Government bear out for LED technology * scotch instability in European market * Existing diffusion channel * go commodious variety of products to one of the fastest growing economies * juicy refer in decrease energy cost commercialize scrutinize - INTERNAL: * Existing Infrastructure * GE currently has 4 distribution channel in India for North, South, East, and West * contemporary grocery store share for LED light products in India 3% MARKET AUDIT EXTERNAL * centre Lighting Industry $1.5 one thousand million * LED $73.3 million * pass judgment Growth regulate till 2015 4! 5% (frost & vitamin A; sullivan research) * Indian Government to use energy efficient lighting system * Current homes cd Million incandescent lamps * Main Competitors Philips, OSRAM, WIPRO & Chinese companies MARKET AUDIT PEST FACTORS * Political Currently electrostatic but complex tax and labour law systems GE supports the reign over of law in India Being transparent & reducing energy * Economical 1.2 Billion Population * 70% brisk in villages and using incandescent...If you want to get a all-inclusive essay, arrange it on our website: BestEssayCheap.com

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