Marketing Report

Table of ContentsTOC \o 1-4 \h \z \u HYPERLINK \l _Toc9 1 .0 Introduction PAGEREF _Toc9 \h 2HYPERLINK \l _Toc0 2 .0 Similarities PAGEREF _Toc0 \h 2HYPERLINK \l _Toc1 2 .1 Resource apportioning PAGEREF _Toc1 \h 3HYPERLINK \l _Toc2 2 .2 Relationships PAGEREF _Toc2 \h 3HYPERLINK \l _Toc3 2 .3 Management PAGEREF _Toc3 \h 3HYPERLINK \l _Toc4 2 .4 Market strategies PAGEREF _Toc4 \h 4HYPERLINK \l _Toc5 3 .0 Differences PAGEREF _Toc5 \h 5HYPERLINK \l _Toc6 3 .1 `Profit devising manage PAGEREF _Toc6 \h 5HYPERLINK \l _Toc7 3 .1 .1 Principles of gain market placeing PAGEREF _Toc7 \h 5HYPERLINK \l _Toc8 3 .1 .2 Communications PAGEREF _Toc8 \h 8HYPERLINK \l _Toc9 3 .1 .3 Sales force PAGEREF _Toc9 \h 8HYPERLINK \l _Toc0 3 .1 .4 passel mix PAGEREF _Toc0 \h 9HYPERLINK \l _Toc1 3 .2 `Non bread trade PAGEREF _Toc1 \h 9HYPERLINK \l _Toc2 3 .2 .1 Principles of nonprofit marketing PAGEREF _Toc2 \h 10HYPERLINK \l _Toc3 3 .2 .2 Community service face s e .g . World Vision PAGEREF _Toc3 \h 10HYPERLINK \l _Toc4 3 .2 .3 Mission statement PAGEREF _Toc4 \h 11HYPERLINK \l _Toc5 3 .2 .4 Fundraising PAGEREF _Toc5 \h 12HYPERLINK \l _Toc6 3 .2 .5 Effective communication PAGEREF _Toc6 \h 12HYPERLINK \l _Toc7 4 .0 Conclusion PAGEREF _Toc7 \h 13HYPERLINK \l _Toc8 5 .0 References PAGEREF _Toc8 \h 14 MARKETING REPORT1 .0 Introduction trade can be defined as an schemeal function and a set of processes for communicating , creating , implementing and delivering value to customers and for managing customer-business relationships in a way that get reveal benefit both(prenominal) the organisation and the stakeholders involved Such processes watch in moving hoi polloi closer to making a finis to purchase and comfort a sale . In the commodious run , these processes will anticipate , identify and try to occupy customer requirements success! fully and profitably .

Marketing according to the rent Institute of Marketing , does involve all crops of organisation s whether it is a profit making organisation or a non-profit organisation solely these gatherings of organisation s have their strategies center on deuce factors (Lancaster , 1999 . One is the acquisition (recruitment of new customers ) and the new(prenominal) is base instruction (retaining and expansion of existing customers2 .0 SimilaritiesMarketing for `profit making and `no profit have some similar aspects that both need to sweep up in to compete favourably because in any facial expression each group has the challenge of competition These aspects will range from resource allocation , offerings , relationships , business models to customer satisfaction2 .1 Resource allocationIt is plain that companies with greater take of resources compete favourably with their competitors for limited market opportunities and it applies to both these resources includeFinancial- silver and cash reservesPhysical-plant and equipmentHuman-knowledge and skillsLegal-patents and trademarksOrganisation al-policies , structure and competenciesInformational-knowledge of competitors and consumers2 .2 RelationshipsIn both situations relationships is very definitive between the organisation s and the...If you want to get a full essay, dictate it on our website: BestEssayCheap.com

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